State & Beale

Tennessee is all I talk about.

I celebrate everything Tennessee — our people, food, music, outdoors, and culture.From hidden trivia to big adventures, State & Beale is your front-row seat to the Volunteer State.

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© State & Beale. All rights reserved.

about

I'm Toby Sells, a veteran newspaper reporter, content creator, writer, photographer, host, and media personality. More importantly, I'm a proud, native Tennessean.I've lived in our great state's farm country, small towns, suburbs, and big cities. I speak all of its languages.
And I love it all.Tennesseans have so much to be proud of and I want to help spread that pride far and wide — throughout our Grand Divisions.That's what State & Beale is all about — celebrating Tennessee from State Street in Bristol to Beale Street in Memphis. State & Beale. Join me.

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work with me

Want to showcase your town, business, event, or destination?I'm a Tennessee journalist, storyteller, photographer, and host who helps communities and brands share authentic stories about the Volunteer State.Through State & Beale, I create videos, photography, written stories, and social media content that connect with Tennesseans, travelers, and people who love Tennessee culture.

Reach
• 45,000+ followers across Facebook, Instagram, TikTok,
and YouTube.
• 313,000+ monthly impressions
• 6,600+ monthly engagements
• Tennessee-focused audience
(last 30 days)Interested?
Contact me below and let’s tell a great Tennessee story together.

Not sponsored by Dr. Enuf.
Just a huge, fun shoutout!

Services

Sponsored Tennessee Video
Hosted video story on
State & Beale channels.
Starting at $2,500

Tourism & Destination Storytelling
Custom videos highlighting communities, attractions, and local experiences.
Starting at $2,500

Content Day
Need content but not sure what to make? I’ll help identify story ideas, capture photos and video, and create social-ready content tailored to your audience
and goals.
Starting at $750

Freelance Writing & Features
Magazine articles, website copy, feature stories, interviews, and long-form storytelling.
Starting at $500

Custom Projects
Campaigns, partnerships, walking tours, podcasts, and special productions.
Let’s talk.